This is a extensive 2 day hands on training course. The training would be a mix of practical demonstrations, and interactive activities to ensure a comprehensive understanding all aspects of running a mobile coffee business.
This will be held at the Grit + Grind Coffee flagship location in Andalusia, Alabama. You will have the opportunity to visit our beautiful brick & mortar coffee shop in downtown Opp Alabama for lectures and Q&A.
Then visit our coffee trailers and cart locations in the area for hands on.
Prep course workbooks:
These are the workbooks that will help you along on the business side of things. The skills that we have learned are necessary to creating a sustainable thriving business.
Creating your business entity
Required permits
Setting up your state/city taxes
Filling your taxes & eligible deductions
Understanding coffee numbers: COGS, Labor cost, P&L sheet for month expenses, start up cost.
Creating your brand identity, name, target customers, style sheet, brand voice and storyline
Marketing your brand
Building a community/following
Finding locations & weekly routes
Understanding contracts
Day one of class :
Fundamentals of truck/trailer
Set up your generator & generator maintenance
Opening procedures
Starting your cash draw
Setting up your grinder
Dialing in your espresso machine
Breaking down “the perfect shot”
Lunch + Learn
Topics: Deep dive into your Branding workbooks Customer relations
Community involvement
Cultivating your story
Specialty coffee break down
Fundamentals of Espresso drinks & steaming techniques
Closing procedures
Breaking down the machines & cleaning
Fresh/gray water
Health inspection exercise
Social gathering
Day one of class:
Fundamentals of truck/trailer
Testing
Set up your generator & generator maintenance
Opening procedures
Starting your cash draw
Setting up your grinder
Dialing in your espresso machine
Testing: Accurate espresso metrics
Drink basics: Caramel Macchiato, Mochas, Flavor pallets
Blended drinks, non coffee options, Syrup
brands/quality and more.
Lunch + Learn
Topics: They psychology of selling
Developing your client avatar
Curating a versatile drink menu
Keeping the basics, but being ahead of trends
Menu development
Pricing + COGS
Basics of Cold Brew brewing
Customer education
Drip coffee brewing
Closing procedures
Breaking down the machines & cleaning
Fresh/gray water
Health inspection exercise