What You Get When Franchising with Grit + Grind

Destiny + Eric with Sharon + Tom Driscoll, our Santa Fe owners!

Franchising with Grit + Grind means stepping into something bigger than just a coffee brand. It’s joining a community with a mission to spread love + light, to show up with consistency, and to build one cup at a time.

From day one, you’re equipped with a proven blueprint. We provide you with the same systems we’ve used to scale from a single trailer in Opp, Alabama to a growing national franchise. That includes our full operations manual, onboarding courses, barista training tools, brand assets, marketing templates, and step-by-step guidance. Everything we’ve learned is passed on so you can move faster and grow stronger. We are here to help you.

But beyond the systems, what sets us apart is how we show up. You get real support not check-ins, but real partnership. Field visits, launch coaching, ongoing strategy are all things we provide to help you succeed. Remeber, we’re in it with you. Our team believes in building people, not just stores.

You also inherit the brand equity of Grit + Grind: a name associated with clean execution, fast-but-personal service, and energy that pulls people in and keeps them coming back. Our shops are more than stops for caffeine; they're hubs of kindness, intention, and consistency. That energy isn’t random. It’s built into the culture. It’s who we are.

Our modular model (trailers, walk-ups, brick-and-mortar) gives you flexibility, while our standards ensure you never lose sight of the heart of this brand. Every franchisee joins a family committed to excellence, service, and making people feel seen.

When you franchise with Grit + Grind, you get more than a roadmap; you get a brand that’s built on love, light, + hard work. You get a team behind you. And you get the chance to be a local light with national strength.

Because at Grit + Grind, we’re not here to sell coffee.

We’re here to build something that will last.